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SEM

eGrove offers training courses in Search Engine Marketing & pay per click (Google Adwords & MSN Ad center) services that helps to shine your career in emerging Internet Marketing field . We provide you training on Live Projects in SEM where you can make use of live experience in Internet Marketing Techniques.


Companies are finding difficult in engaging trained and qualified professionals to support their various SEM needs. SEM/PPC campaign is continuously surpassing other marketing campaigns and expected to replace the traditional marketing methods in near future.

SEM – Google Ad Words / PPC
SYLLABUS
  • Google Ad words
  • Keyword Research
  • Campaign, Ad Groups, Ad copy, Priority Campaign
  • Match type and Negative Keywords
  • Google Analytics
  • Keyword Analysis- Case study
  • Landing Page Optimization
  • A/B testing and Multivariate Testing
  • KPI- Key Performance Indicators
  • Bing – MSN Ad Center
  • Comparison of Google and Bing PPC
  • Reports
  • Case Study
Duration: 10 days- 2 hours/day
Flexible timing. No need to join in batches!
Key benefits of SEO/SEM training from eGrove:
  • Both class room training and online virtual training
  • Opportunity to get trained with live projects
  • Placement assistance based on Candidate Performance